On Tuesday 5th October we were set the task of bringing some of our 2D ideas from the previous Visual Narratives to life. Creating a 3D version of a previous idea, or even something new… I decided to start looking at some designers for inspiration that had used clothing to convey data.
Vivienne Westwood
Vivienne Westwood comes to mind immediately when considering which designers have used their platforms to fight for change. Vivienne is renowned for being an environmental activist and active campaigner. Using the fashion world as her platform to get across her ideas and help make a positive change fighting for her beliefs.
Chanel Spring 2015
For Chanels’ Spring 2015 Karl Lagerfeld staged a feminist protest at the Grand Palais. The models stormed the runway waving signs declaring phrases such as “ Make fashion not war” and “ Ladies First.” Karl had nailed feminism on the head creating a strong defiant atmosphere.
Gucci Spring 2020
For Spring 2020 Gucci felt it was appropriate to feature a number of models in white jumpsuits, resembling straitjackets. Gucci said the desgins were meant to show “ How through fashion, power is exercised over life, to eliminate self- expression.” Ayesha Tan-Jones felt outraged by the outfit they had to wear… protesting silently using their hands to get across the message. Gucci didnt enf up selling the pieces, they were intended apparently for show purposes only. Many models agreed with Ayesha and in the end donated a portion from their earnings to mental health charities.
Jeremy Scott FW19
Jeremy Scott is no stranger to producing loud, OTT, in your face garments both through his own label and Moschino. For his FW19 collection he suprised us all with a restrained monochrome collection that had a very clear message behind it. Jeremy had collaborates with artist Aleksandra Mir and produced a collection as a secret protest against Donald Trump and his fake news. Clixkbait – a print similar to that of a negative of a newspaper featured pieces engulfed in words such as “Scandal” “Psycho” and “Chaos”. Jeremy showed that he understoof clothes arent just clothes, they are a form of expression.
Initial idea 1
For my first idea, I was thinking along the lines of different sized cakes with different colour icing to differentiate the results. This idea seemed fun but not all that achievable baking 6 cakes!!!
Initial idea 2
Another idea I had was to create a grid along the floor, with the number of people represented by shoes…. again might not work great as I would need hundreds of shoes!
Initial idea 3
Thirdly i thought i could take photos of busses around london and perhaps edit their colours and have them on a map? This could be achievable and would fit in well with the London theme.
Initial idea 4
My final initial idea was to take photos of phone boxes, different locations and sizes… maybe changing their colours too? I liked this idea the most but it didn’t feel all that fashion orientated which is something I want to make visible.
After my intial research of designers and ideas, it has helped me work out what i want to achieve with my 3D idea and how i plan to move forward. My initial 4 ideas i liked but didnt feel they were strong enough or give off a very fashion-feel to them, which was important to me. My plan is to use a model and dress them with the amount of layers per time it takes… 10 minutes = 1 layer etc. This way I can focus and hone in on my styling and playing around with layering to hopefully achieve a strong outcome. I can then duplicate the photo to represent the number of people or just write it on the final images.
rough plan… 1 top, trousers & red heels. 2 add skirt, gloves & shades. switch to trainers. 3 add jumper, top and jewellery. 4 add top layer and scarf as belt? 5 add coat, jewellery & more shades? 6 add scarf, hat and another top layer.
Look 1 – 10 Minutes
Look 2 – 20 Minutes
Look 3 – 30 Minutes
Look 4 – 45 Minutes
Look 5 – 60 Minutes
Look 6 – 60+ Minutes
Final 3D Image Submission
In the end, I decided to create cutouts of each look I had shot. I then placed them all together in different sizes to represent the number of people each look stood for. I added the minutes on top and the number of people in the middle of each look. This way I felt I had completed the 3D task to my best abilities but also related it to fashion and ultimately styling which I am most interested in.
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