Jerry Lorenzo
Fear of God is a luxury streetwear brand founded by Jerry Lorenzo in 2013. Fear of God means “ high expectations and abiding self-confidence.” Fear of God started when Jerry realised there was a major gap between luxury and streetwear, he scraped some money together and started designing t-shirts out of his garage. Virgil Abloh came to see his designs… next thing he knew Kanye West called him up. Many may have heard of Essentials. Essentials are the diffusion line Jerry created as a more simplified and accessible version of its mainline, seen on many influencers. He has been named a pioneer in luxury American fashion and streetwear from his simple yet purposeful designs.
Fall 2021 Seventh Collection.
Codes
Comfort
Sophistication
Timeless
Wearable Garments
Craftsmanship
Brand Messages
This is American Fashion. The next big brand after the likes of Hilfiger and Lauren.
Fusion of Streetwear and high fashion- unmatched. No one has ever made clothes on this level before or to this targeted audience.
Exclusivity- FOG doesn’t listen to the fashion calendar, dropping once a year normally with very limited numbers… everything sells out within minutes.
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