Sophia Lund
Glyndebourne Brief 2 - The dress code in Opera today.
This project asks you to explore the significance of dress code in opera today, and to develop an alternative style guide influenced by...
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Sophia Lund
Mar 11, 20229 min read
Experiential Marketing - Ann Demeulemeester
You will use the information you have gathered about your brand and its’ customers in the previous Fashion Marketing project. You will...
770
Sophia Lund
Feb 20, 202210 min read
Fashion Marketing - Ann Demeulemeester
In today’s complex and diverse consumer world, there is a need to provide marketing solutions for the fashion industry at a national,...
460
Sophia Lund
Feb 15, 20227 min read
Project 2B: Customer X Brand Research Section 2
Section 2 focuses around developing a brand profile for a new start up brand. Considering: brand buildings begin with a clear definition...
350
Sophia Lund
Jan 29, 202212 min read
Project 2B: Customer X Brand Research Section 1
As a fashion promoter it is key to understand the audience and how best to communicate to them. The fashion industry has clearly...
220
Sophia Lund
Jan 18, 202215 min read
Fashion Art Direction Project - Simone Rocha
Fashion brands are becoming publishers and storytellers of a wider narrative, in order to connect with consumers in a more meaningful...
420
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